The Canaries Trust and Norwich City Football Club have signed a historic memorandum of understanding (attached below).
The document was signed by Norwich City Managing Director Steve Stone and Canaries Trust Chairman Robin Sainty at Carrow Road on Wednesday. Also in attendance were Mike Reynolds of the Canaries Trust, Snd Deborah Dilworth of Supporters Direct.
The MOU sees the Club commit to meeting with the Trust regularly throughout each year and to consult with them on any major decisions it makes which may affect the identity of the Club.
These meetings will include relevant senior figures from Carrow Road and Colney and will provide a framework for continued open dialogue between the Club and the Trust and its members.
Steve Stone commented: “We’re very pleased to have signed the memorandum of understanding with the Trust. The document serves to underline and formalise what is already a positive and proactive relationship and we look forward to that continuing in the future, as we work together with the Trust and all of our supporters for the long-term benefit of Norwich City.”
Trust Chairman Robin Sainty said: “Football today has become rather impersonal, with fans often struggling to make their voices heard in an industry ruled by money. One of the great things about this club is the fact that it is led by people who don’t live in ivory towers and today’s agreement builds on existing foundations to ensure that fans will continue not just to be heard, but listened to at Norwich City.”
Deborah Dilworth, PL/EFL network manager commented "It was a great pleasure to witness the signing of the MOU between the Canaries Trust and Norwich City Football Club. There is a real recognition from the club to engage and include supporters in key decisions. The MOU is a great step in solidifying existing engagement and is a public acknowledgement from the club about how important one of the key stakeholders is to them"
SD CEO Ashley Brown added “Achieving structured supporter engagement at clubs is a key focus for SD, Norwich have recognised the great work of the Canaries Trust and the benefits structured dialogue can bring. The signing of the MOU is a positive step towards a long and productive partnership and a signal of intent of how important the club views its fans. We hope it inspires others to follow suit.”
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